Metalac is one of the greatest and most successful producers of dishes in Europe with a 46-year long tradition. An absolute leader in the industry on the market of Serbia and Montenegro, and a trustworthy partner in the most developed countries of the world. For many years, Metalac has been among 20 most successful companies in SCG. Permanent investments into winning new markets, new programmes, technology modernization, personnel training, application of information systems and quality promotion - make the basis of the continual development of our company. They chose Arhel as partner.
Main task was to develop a website in cooperation with the client, that would accurately show identity of Metalac, both visually and functionally. The goal was to build an online catalogue, with all the necessary information related to the products.
Metalac.com is a complex site which contains a massive products catalogue, sections with news, advices, shop locations and accompanying information. The task was to give to the client the possibility to administer complete web site content, and to adhere to the client's internal organization and product management. Product catalogue took the main role in the planning and the development process, thanks to the fact that the featured products belong to the group of home industry.
Our work included complete production: planning, visual design, database design, programming and evolution. Client was trained for content administration, and enabled to deploy an enormous content within days, within a specific framework of privileges and levels of responsibility within the backend system. Custom designed system for usage statistics considering products, visitors, search engines and advertising campaigns was developed as well, providing a platform for the upcoming web marketing campaign.
Technology: PHP, MySql, Flash