Flowers24Hours ia an online store of a recognised London florists - Todich Floral Design. Serving the UK/London area with unique flower designs and arrangements, all through a friendly and efficient flower Web catalogue and multiple ordering options, Flowers24Hours grew to become one the leading online flower services in the UK. F24H chose Arhel as a partner in developing their Website.
Flowers24Hours represents an on-line store with different kinds of extra content included: commercial, entertainment and educational. As the Website takes the central role in the client's customer communication and sales, there was a need to integrate commercial, logistical and creative elements in building an online service. Our team was dedicated to development of the back-end system.
The most important thing about on line stores is to enable the user to use it as easy as possible, so that he doesn't have to spend alot of time searching for the product and filling up the order forms. But at the same time, it is important to give him the sense of security, professional approach and still be able to focus on the visually sensitive product such as flowers. In order to achieve as much as possible within those objectives, it is necessary to attract the client through a multichannel navigation and cross sell targeting and promotion, not just product catalog browsing. Being an online business, the result will impact directly on the product sales.
Client: Todich Floral Design